Product Marketing Manager - New Customer Acquisition
To Help Save More Lives
RQI Partners is a mission-driven partnership between the American Heart Association and Laerdal Medical, transforming how resuscitation training is delivered so more people receive lifesaving care.
We work across the healthcare landscape to ensure clinicians and lay responders are confident and competent — every patient, every time.
Founded in 2018, we’re growing fast and looking for people passionate about making an impact. Learn more about the role below!
Position Overview:
The Product Marketing Manager is responsible for implementing product marketing strategies and tactics for the RQI Partners’ product portfolio with a primary focus on driving new customer acquisition. This role supports the Director, Product Marketing in driving product positioning, market research, and go-to-market plans to maximize sales, customer retention, and satisfaction within hospitals and healthcare systems in the U.S. market.
The Product Marketing Manager works closely with ABM, Product Management, Sales, Alliance Marketing Operations, and external partners to ensure successful product launches and campaigns that generate new pipeline opportunities.
Leveraging data and insights, this role contributes to product marketing initiatives that increase new sales and shape how prospective customers view RQI Partners’ products.
Position Holder is Accountable For:
Product Marketing Execution: Develop and implement product marketing plans and campaigns based on value propositions and market research for assigned products, including supporting pricing recommendations.
Market and Customer Research: Conduct ongoing research and analysis of market trends, customer needs, and competitive landscape to inform product positioning and marketing strategies.
Go-to-Market Initiatives: Collaborate with Product Management and Development to support go-to-market strategies, product launches, and promotional activities for U.S. markets.
Metrics and Reporting: Track and report on the effectiveness of product marketing campaigns and launches using core metrics; provide recommendations for optimization.
Cross-functional Collaboration: Work closely with internal teams (sales, product management, research, development) and external partners to ensure alignment and successful execution of marketing initiatives.
Brand Equity and Compliance: Ensure brand consistency and compliance with RQI Partners’ standards and partner organizations’ guidelines.
Customer Engagement: Support efforts to increase customer retention, satisfaction, and overall perception of RQI Partners’ products.
Required Skills & Competencies:
Minimum of 5 years of experience in product marketing or product management, preferably with multiple products.
Demonstrated ability to execute innovative product marketing plans, including segmentation by customer type.
Bachelor’s degree in marketing, business, engineering, or related field; advanced degree preferred.
Experience working with market research firms and leveraging internal data for actionable insights.
Familiarity with sales cycles, product life cycles, and product management processes.
Experience with project management methodologies (e.g., Six Sigma) to support product marketing processes.
Healthcare, medical device, or hospital marketing experience strongly preferred.
The estimated annual base salary for this position is $85,000 to $90,000. Please note that this range does not include any other compensation or benefits that an individual may be eligible for. The salary offered depends on a variety of factors, which may include the qualifications of the individual applicant for the position, level of education attained, and/or professional certifications, years of relevant experience, special skills, etc.
RQIP Benefits Include:
Generous PTO & Holidays
Remote Work Environment (some positions require travel)
Comprehensive Medical, Dental and Vision
HSA & FSA Account Options, with employer HSA contribution
401k with Employer Match & Profit Sharing
Employee Assistance Program
Tuition Reimbursement
Professional Development Opportunities
Student Loan Repayment Assistance
Eligibility for Annual Bonus
Wellness Reimbursement Program
Pet Insurance
- Department
- Marketing
- Role
- Product Marketing Manager - New Customer Acquisition
- Locations
- Remote (US)
- Remote status
- Fully Remote
About RQI Partners
To Help Save More Lives.
It’s our mission and why our team members bring their best self every day to make a difference in the global communities in which we live and serve.
Anchored and driven by a longstanding Alliance between the American Heart Association® and Laerdal Medical, two leaders in the resuscitation training, education and technology space, RQI Partners — a partnership between the organizations — builds and nurtures relationships across the vast healthcare landscape to transform resuscitation training and education. The end game: to help save more lives from cardiac arrest.
We are seeking team members who bring diverse backgrounds, life and work experiences and skill sets to the table and are interested in joining our commitment to ensure healthcare professionals and lay rescuers in every community are competent and confident in their resuscitation skills. When they are, every patient, every time — in and outside of a hospital setting — can receive lifesaving care.
Formed in 2018, today, our company is fast-growing, evolving and fueled by an unwavering commitment to help improve cardiac arrest survival and patient outcomes. If you’re interested in helping RQI Partners, and our larger Alliance organization, continue its growth journey and achieve even greater mission reach and impact, we want to hear from you.