Marketing Manager
To Help Save More Lives
RQI Partners is a mission-driven joint partnership between the American Heart Association and Laerdal Medical, transforming how resuscitation training is delivered so more people receive lifesaving care.
We work across the healthcare landscape to ensure clinicians and lay responders are confident and competent — every patient, every time.
Founded in 2018, we’re growing fast and looking for people passionate about making an impact. Learn more about the role below!
Position Overview:
The Marketing Manager is responsible for program marketing, collateral, tools and resources of the Alliance Resuscitation Portfolio, to support the Distribution Network. The primary focus is on program launch coordination, education, sales enablement, demand generation, and distributor success.
Position Holder is Accountable For:
Coordinate the launch and communication of new programs - This includes the go-to-market strategy, product positioning, launch execution, and coordination with the various distribution customers and various markets within the Americas region.
Drive market campaigns and activities for the existing portfolio – Generate and nurture leads to grow distributor business, in an effort to reach financial & subscriber goals for the Alliance Resuscitation portfolio.
Develop marketing collateral, content, and tools - For the promotion, sales, and support of the Alliance Resuscitation portfolio for the Digital Distribution Market.
Provide training and support - To Distributors and ensure readiness to successfully sell.
Develop & coordinate digital marketing – Develop and deliver activities such as social media, digital advertisement, and email campaigns.
Provide channel-specific support - For program, channel, and pricing.
Track and measure marketing channel performance - To ensure effectiveness and ROI.
Communication to Digital Distributors– Within the Americas region.
Required Skills & Competencies:
Bachelor’s Degree required in a relevant subject – e.g. business or marketing.
Minimum 5 years’ experience in marketing.
Strong interpersonal skills and cultural awareness.
30% travel, domestic, depending on business needs.
Background in the healthcare field and/or hospital market preferred.
Experience with Adobe Design Software (InDesign, Photoshop, Illustrator) preferred.
Experience with B2C Marketing preferred
The estimated annual base salary for this position is $85,000 to $90,000. Please note that this range does not include any other compensation or benefits that an individual may be eligible for. The salary offered depends on a variety of factors, which may include the qualifications of the individual applicant for the position, level of education attained, and/or professional certifications, years of relevant experience, special skills, etc.
RQIP Benefits Include:
Generous PTO & Holidays
Remote Work Environment (some positions require travel)
Comprehensive Medical, Dental and Vision
HSA & FSA Account Options, with employer HSA contribution
401k with Employer Match & Profit Sharing
Employee Assistance Program
Tuition Reimbursement
Professional Development Opportunities
Student Loan Repayment Assistance
Eligibility for Annual Bonus
Wellness Reimbursement Program
Pet Insurance
- Department
- Distribution
- Role
- Marketing Manager, Distribution
- Locations
- Remote (US)
- Remote status
- Fully Remote
About RQI Partners
To Help Save More Lives.
It’s our mission and why our team members bring their best self every day to make a difference in the global communities in which we live and serve.
Anchored and driven by a longstanding Alliance between the American Heart Association® and Laerdal Medical, two leaders in the resuscitation training, education and technology space, RQI Partners — a partnership between the organizations — builds and nurtures relationships across the vast healthcare landscape to transform resuscitation training and education. The end game: to help save more lives from cardiac arrest.
We are seeking team members who bring diverse backgrounds, life and work experiences and skill sets to the table and are interested in joining our commitment to ensure healthcare professionals and lay rescuers in every community are competent and confident in their resuscitation skills. When they are, every patient, every time — in and outside of a hospital setting — can receive lifesaving care.
Formed in 2018, today, our company is fast-growing, evolving and fueled by an unwavering commitment to help improve cardiac arrest survival and patient outcomes. If you’re interested in helping RQI Partners, and our larger Alliance organization, continue its growth journey and achieve even greater mission reach and impact, we want to hear from you.